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Understand who is watching or reading. Map out their needs, "pain points," and what they care about to ensure the content resonates. 2. Research and Structure the Topic

Review existing content on the topic to see what is already being said. Use tools or simple searches to find "gaps" in coverage that you can fill with unique insights. 1_5179429894085411382mp4

Once you have a framework, you can begin flesh out the details. Understand who is watching or reading