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In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers
For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report
The industry revenue is categorized into three main pillars:
The return of mass-participation events like marathons has boosted local engagement and community-based sports spending. 5. Conclusion
