Archetype -

Companies use these patterns to build deep emotional connections with customers. Brand Archetypes: The Definitive Guide [36 Examples]

The concept of archetypes is more than just a literary trope; it's a "blueprint" for human behavior. Coined by Swiss psychiatrist Carl Jung, archetypes are universal, recurring patterns of behavior and personality found in our collective unconscious—the shared psychological heritage of all humanity. archetype

Here is a look at how archetypes shape our stories, our brands, and even our own creative identities. 1. The 12 Classic Jungian Archetypes Companies use these patterns to build deep emotional