Directed by Alex Roberts , the video depicts the inventor's descent into a hyper-stylized world:
: The video features high-energy dance sequences, including a distinctive silver "Michael Jackson-style" jacket, symbolizing the chaotic and joyful rebirth the inventor seeks. Art vs Science // MAGIC FOUNTAIN (Official Video)
: Described as a "fountain of dreams" and a "fountain of youth," it is a trophy for ancient kingdoms that has been lost to time. Directed by Alex Roberts , the video depicts
The story of the music video for "Magic Fountain" follows a mad inventor and his obsessive quest for rebirth and ultimate truth. The Myth of the Fountain The Myth of the Fountain The song’s lyrics,
The song’s lyrics, delivered in a "preacher-man" style, establish a backstory about a mythical fountain that is the "source of all imagination" and life itself. In the video, this is represented as:
: The protagonist—an eccentric old man—embarks on a journey to find this "magic pump". The Narrative Arc
Watch the official video for Magic Fountain by Art vs Science to see the mad inventor's surreal quest in action: Art vs Science // MAGIC FOUNTAIN (Official Video) ARTVSSCIENCE YouTube• Jun 24, 2010 Art vs Science // MAGIC FOUNTAIN (Official Video)