: Similar to old BOGO rules, getting a device for $0 often requires adding a new line or being on a specific unlimited data plan. Current Device Deals
: These deals are not instant discounts. The value of the "free" phone is distributed as credits over a 36-month installment plan .
The classic model has largely been phased out at AT&T in favor of Trade-In Promotions . While the terminology "BOGO" isn't commonly used in current marketing, the current "free phone" deals essentially offer a similar value through bill credits. State of AT&T "BOGO" Style Deals (2026)
Lou S. Felipe, Ph.D. (she/they) is an assistant professor at the University of Colorado School of Medicine, where she provides culturally responsive, trauma-focused psychotherapy. Her research examines the intersectional identity experiences of marginalization, particularly at the intersection of race, ethnicity, gender, and sexuality with a unique specialization in Pilipinx American psychology.
