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The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you.
19 jagged bits of advice for raw & wriggling marketing newbies Ben Settle Copy Troll pdf
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo��셲 Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format The book teaches that "good marketing equals a
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. Ben Settle Copy Troll pdf
