: Moving away from a binary "build or buy" choice to using APIs and microservices [14, 21].
: Personalized home pages and "Discover" tabs for each user [12]. best buy cio
: Notifying customers specifically when items they've viewed go on sale [12]. 2. Operational AI & Data : Moving away from a binary "build or
The technology leadership at Best Buy focuses on "Enriching lives through technology" by bridging the gap between expert advice and digital convenience [32, 34]. 1. Personalized Discovery Personalized Discovery : Building custom tech only when
: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22]
: Using AI for hyper-personalized shopping on the Best Buy app [12, 20].