Prank — Best Buy

The , famously orchestrated by the performance group Improv Everywhere , is a classic example of "invisible theater". The Mission

If a real employee questioned them, they were to claim they were just "waiting for a girlfriend/boyfriend" who was shopping. The Outcome best buy prank

: Best Buy later sent a cease-and-desist letter to Improv Everywhere for selling polo shirts with a yellow logo that mimicked theirs. Why It Worked The , famously orchestrated by the performance group

The sheer volume of "employees" quickly overwhelmed the store management. Why It Worked The sheer volume of "employees"

On April 23, 2006, approximately entered a Best Buy on 23rd Street in New York City, all dressed in the "unofficial" employee uniform: a royal blue polo shirt and khaki pants.

The prank exploited a simple . By mimicking the brand's identity through clothing, the pranksters effectively "blended in" while simultaneously creating an absurd, crowded atmosphere that the store's security protocols weren't prepared for.

Participants were told to stand at the ends of aisles and face away from merchandise.