The Evolution of Tech Icons: Deconstructing Best Buy’s "Robot" Commercials
As of late 2024, Best Buy moved away from traditional mascots in favor of a holographic spokesperson.
, which can actually climb stairs to clean multi-floor homes.
From vintage holiday humor to modern AI-driven storytelling, Best Buy has frequently used robotics as a shorthand for the future. Whether it's a helpful android making small talk at a holiday party or a "spokeshologram" guiding you through a store, these commercials reflect our changing relationship with technology. 1. The Classic Holiday "Robot" (2016)
Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting.
Gram was introduced as part of a massive brand refresh to signal Best Buy’s evolution into an "AI-first" retailer.
The Evolution of Tech Icons: Deconstructing Best Buy’s "Robot" Commercials
As of late 2024, Best Buy moved away from traditional mascots in favor of a holographic spokesperson.
, which can actually climb stairs to clean multi-floor homes.
From vintage holiday humor to modern AI-driven storytelling, Best Buy has frequently used robotics as a shorthand for the future. Whether it's a helpful android making small talk at a holiday party or a "spokeshologram" guiding you through a store, these commercials reflect our changing relationship with technology. 1. The Classic Holiday "Robot" (2016)
Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting.
Gram was introduced as part of a massive brand refresh to signal Best Buy’s evolution into an "AI-first" retailer.