While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.
Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels.
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics
While 2020 was the year of digital dominance, 2021 saw a resurgence of in-store activity and more conservative spending behaviors.
Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels. Black Friday (2021)
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics While 2020 was the year of digital dominance,