: Research indicates that 93% of adults are likely to watch media featuring older leads, and realistic portrayals of life stages like menopause are highly sought after by audiences but rarely depicted meaningfully. Notable Academic Papers and Books Source Title Focus Area Women Over 50: The Right To Be Seen on Screen
Contemporary Cinema and “Old Age”: Gender and the Silvering of Stardom
: In popular films and TV shows from 2010 to 2020, characters aged 50+ were overwhelmingly male (up to 80% in films).