In the film, a new school dean attempts to "clean up" the notorious BMS image by auctioning off the , the legendary center of the team's off-field antics. This conflict highlights the two sides of the school's identity:
: The infamous house where the team lives and throws massive, world-class parties. Blue Mountain State image
: The signature blue and orange uniforms worn by players like Alan Ritchson (Thad Castle) and Darin Brooks (Alex Moran). In the film, a new school dean attempts
: The administration often struggles to reconcile the football team’s massive success on the field with their chaotic reputation off of it. Core Elements of the BMS Aesthetic In the film
: Imagery focuses on the intensity of being a "Midwestern powerhouse" combined with the trials of freshman hazing.