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: Determine exactly who your customer is, considering their lifestyle, needs, and what they can afford [2, 12].

: Decisions on how to source products—whether through wholesalers, local artists, or print-on-demand services—will shape your business model [16, 19, 26]. boutiques*online

: Use platforms like Instagram and TikTok to show the "face" of your brand and build trust through relatable content [1, 21]. : Determine exactly who your customer is, considering

Once launched, growth requires consistent effort and strategic marketing: considering their lifestyle