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While athletes were the first to buy in, the brand's cultural impact exploded through music and lifestyle:

To make his products instantly recognizable, Adi famously added three stripes to the side of his shoes. Legend has it that he actually purchased the three-stripe trademark from the Finnish brand Karhu for approximately . This simple design became the "brand with the 3-stripes," a symbol of quality that would eventually dominate both sports and fashion. From Sport to Street Culture buy adidas

: Classic silhouettes like the Samba , Stan Smith , and Superstar transitioned from performance gear to streetwear staples, with the Superstar alone becoming an enduring symbol of fashion for over five decades. Modern Buying Trends While athletes were the first to buy in,

One of the earliest "buys" that catapulted the brand to fame occurred in 1936. Adi persuaded American sprinter to wear his handmade spikes at the Berlin Olympics. Owens won four gold medals, proving to the world that these shoes weren't just leather and canvas—they were tools for victory. The Icon of the Three Stripes From Sport to Street Culture : Classic silhouettes

: In 1986, the rap group Run-DMC released the song "My Adidas." During a concert at Madison Square Garden, 40,000 fans held their Adidas shoes in the air, cementing the brand's place in hip-hop history.