: Approximately 80% of Americans now prioritize protein intake in at least one meal daily.
The fresh meat market is currently valued at nearly in the U.S. as of early 2026, with over 98% of households continuing to purchase meat products. Despite record-high prices—particularly for beef, which is projected to climb another 10.1% this year—consumer demand remains resilient as shoppers prioritize high-protein diets. 1. Market Trends & Consumer Behavior (2026) buy fresh meat
When purchasing fresh meat, use these visual and tactile cues to ensure safety and quality: : Approximately 80% of Americans now prioritize protein