Instead of buying a "box," they are now buying : What is IaaS (Infrastructure as a Service)? | Google Cloud
If they over-bought, they wasted money. If they under-bought, they lost customers. The Turning Point: Choosing to "Rent" instead of "Own"
Every "buy IaaS" story begins with a bottleneck. Imagine a growing startup—let's call them ScaleUp Tech . In their early days, they owned a few physical servers humming in a back room.
The decision to "buy IaaS" (Infrastructure as a Service) is rarely just a technical checkbox—it is a story of a business outgrowing its physical limits.
