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The story of the , affectionately named "JIM," is one of the most successful "tech-parody" marketing campaigns in recent history. Launched in November 2017 for just $34.90, the device was designed to poke fun at the growing obsession with smart home assistants like Amazon’s Alexa and Google Home. The Man Behind the Voice

The "intelligence" of the device was hilariously limited. If you asked about the weather, Fred’s voice would crackle through the speaker: "I have no idea, but I do know it’s the perfect weather to enjoy bourbon" . If you asked for the best way to drink bourbon, he’d simply tell you: "Any damn way you please" . Functionality: One Job Done Well buy jim beam smart decanter

Meet “JIM”, A Voice-Enabled Smart Decanter From Jim Beam The story of the , affectionately named "JIM,"

The decanter’s primary—and most impressive—feature was its ability to . By saying, "Hey Jim, pour me a drink," the device would dispense a single shot of bourbon from its internal storage compartment directly into a glass. If you asked about the weather, Fred’s voice

While users were accustomed to the polished, robotic tones of Siri or Alexa, "JIM" offered something different: the gravelly, no-nonsense Kentucky accent of , Jim Beam’s 7th Generation Master Distiller .