: PayPal remains the most-used service (29%), followed by Affirm (22%), Klarna (19%), and Afterpay (13%).
: Merchant partnerships are fluid; notably, Walmart shifted its primary partnership from Affirm to Klarna in 2025. Key Benefits for Tech Purchases buy now pay later computers laptops
The BNPL market for electronics has matured into a standard payment option, projected to reach over by the end of 2026. Electronics remain the most common category for these loans, with consumers typically considering BNPL for purchases of $500 or more . Current Market Landscape : PayPal remains the most-used service (29%), followed