: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations buy one get one free candy
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: : Because these deals are often used to
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste. the consumer takes two