: Small towns now account for 60% of all online orders in India, outperforming major metros in growth rate.
: Gen Z (born 1997–2012) makes up 40% of India's e-retail shoppers and is 3x more likely to buy from "insurgent" (D2C) brands. buy one piece online india
Several comprehensive reports provide a deep dive into the current state of buying fashion online in India: : Small towns now account for 60% of
: Brands like The Souled Store and Bewakoof are outpacing the overall market with projected annual growth of 35%. How India Shops Online 2025 | Bain & Company buy one piece online india
: A market size analysis by Technavio forecasts the market to grow by $56.21 billion by 2030. It identifies ultra-fast fashion supply chains and AI-driven hyper-personalized shopping as primary drivers.