: Salted variants remain the "classic" choice, holding a 62% share . However, unsalted pretzels are seeing the highest projected growth rate (5.41% CAGR) as health-conscious buyers seek low-sodium options.
: Pretzels are frequently marketed as "healthier" than potato chips because they are typically baked rather than fried, resulting in lower fat and cholesterol. Regional Buying Patterns Pretzel Market Size, Share & Growth | Industry Report, 2030 buy pretzels
Consumer "buy" behavior is heavily influenced by health trends and convenience: : Salted variants remain the "classic" choice, holding