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Gross margins increased to 47.5% due to reduced discounting and lower freight costs. SWOT Analysis Strengths Weaknesses

High trust in core franchises like ColdGear and HeatGear. buy under armor

Increased 3% to $577 million, led by a 20% surge in Latin America. Product Category Performance: Apparel: Decreased 3% to $934 million. Footwear: Faced a steep 12% decline to $265 million. Accessories: Decreased 3% to $108 million. Gross margins increased to 47

Hold. Analysts have recently downgraded the stock from "Buy" to "Hold" due to disappointing North American sales and a lack of clear catalysts for a near-term rebound. buy under armor

Under Armour is shifting away from heavy discounting to rebuild "brand heat". This includes launching initiatives like Lab96 Studios to create athlete-driven entertainment content rather than traditional ads.