: Using words like "we" or "when we start," which suggests the prospect has already emotionally "owned" the solution.
: Asking how your product compares to a specific competitor shows they are narrowing down a shortlist. 2. Non-Verbal and Behavioral Cues
Spotting the "Yes": A Guide to Buying Signals in Sales Training buying signals in sales training
These subtle physical or digital actions often indicate engagement and interest even before a prospect speaks.
: Questions about cost structures, discounts for annual payments, or specific contract terms. : Using words like "we" or "when we
Verbal signals are direct inquiries or statements made during calls or meetings. They often shift the conversation from "if" to "how".
: Inquiries about onboarding timelines, implementation steps, or "how" the product is received. Non-Verbal and Behavioral Cues Spotting the "Yes": A
In professional sales training, a is defined as any verbal, behavioral, or situational cue indicating a prospect's readiness to move forward in the sales process. Recognizing these signals is a critical skill; responding within one hour of detecting a high-intent signal makes reps seven times more likely to have a meaningful conversation with a decision-maker. 1. Verbal Buying Signals