Camping World Buys Gander Mountain Apr 2026

: Marcus Lemonis personally used social media to update the public on which stores would reopen, emphasizing that only those with "a clear path to profitability" and favorable lease terms would survive. Synergy and Diversification

In 2017, Camping World Holdings, the nation's largest RV retailer, transformed the outdoor retail landscape by winning a bankruptcy auction for the assets of Gander Mountain and its boating subsidiary, Overton's. Led by CEO Marcus Lemonis—well-known from CNBC’s The Profit —the deal was worth approximately $38 million for the intellectual property, brand rights, and ecommerce platforms. Strategic Pivot to "Gander Outdoors" camping world buys gander mountain

: All existing Gander Mountain inventory was sold off by liquidators to clear the way for a more targeted product mix. : Marcus Lemonis personally used social media to

The purchase allowed Camping World to diversify beyond RVs and tap into the broader "outdoor lifestyle" market: Strategic Pivot to "Gander Outdoors" : All existing

The acquisition was not a simple continuation of the existing business. Instead, Camping World utilized a "clean slate" approach:

: The brand was renamed Gander Outdoors , with an initial goal of reopening roughly 70 of the most profitable locations from the original 160-store fleet.