The music video for "Doja" was directed by of Lyrical Lemonade , marking the first time the renowned American director worked with a UK artist. The video’s vibrant turquoise aesthetic and Bennett’s signature fast-paced editing style were instrumental in the song's crossover appeal in the U.S. market. Chart Performance and Streaming Records
The track's lean runtime of just 1 minute and 37 seconds was tailor-made for the TikTok era, where a snippet of the song garnered over 13 million plays before the official release even dropped. Central Cee - Doja (Official Audio)
Produced by Manchester duo , the track is built on a recognizable flip of Eve and Gwen Stefani's 2001 hit "Let Me Blow Ya Mind" . This choice reflects a broader trend in UK drill of sampling nostalgic early-2000s R&B and hip-hop to create more melodic, accessible tracks that resonate across generations. Lyrical Content and Viral Strategy The music video for "Doja" was directed by
The lyrics also touch on his identity as a converted Muslim, noting that he and his "brothers" prioritize Eid over Christmas. A Historic Music Video Collaboration Chart Performance and Streaming Records The track's lean
He used the track's platform to denounce homophobia as "weird" and noted that while anti-gay prejudice is often "embedded in the culture" of rap and the "hood," he is firmly against it.
Central Cee later explained on Genius that the lyric is literal: his girlfriend is bisexual.
"Doja" was an immediate success, debuting at on the UK Singles Chart and reaching number one in New Zealand and Greece. Achievement Spotify Record Most-streamed UK rap song in history (over 470 million) Instagram UK Debut Peaked at #2 on the Official UK Singles Chart Official Charts Global Reach Debuted at #19 on the Billboard Global 200 Billboard Awards Video of the Year at the 2022 MOBO Awards Songfacts