: A tiered loyalty program (Insider, Stylist, and Icon) that offers members points, birthday discounts, and exclusive perks.
: The flagship brand, offering value-priced apparel and accessories for newborns through pre-teens. childrens place
: A specialized brand introduced in 2022 that serves as a one-stop destination for pajamas and loungewear for all ages, including adults. Business Strategy & Modernization : A tiered loyalty program (Insider, Stylist, and
: In early 2024, Mithaq Capital SPC acquired a controlling stake in the company, leading to a tighter focus on digital growth and licensing. Commitment to Sustainability : A tiered loyalty program (Insider
The company follows a focused on: