Architecture as the Ultimate Billboard: From Shelter to Spectacle
Much like a designer handbag, certain buildings now derive their value from the "brand" of their creator. High-profile "starchitects" are often commissioned to create iconic, photogenic structures that act as [1, 9]. These buildings are designed to be instantly recognizable in a digital thumbnail, prioritizing their "image-value" over their functional or social contribution to the streetscape [5, 9]. 2. The Society of the Architectural Spectacle Commodification and Spectacle in Architecture: ...
When spectacle leads, the interior life of a building often suffers. Architecture as the Ultimate Billboard: From Shelter to