Content Marketing: Think Like A Publisher - How... Here

80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional.

When you think like a publisher, you aren't just making noise; you’re building an asset . You stop chasing leads and start attracting a community. Content Marketing: Think Like a Publisher - How...

Publishers live and die by their reputation. If a magazine starts running nothing but "buy now" ads disguised as articles, readers leave. 80% of your content should be educational, entertaining,

Publishers prioritize building an email list or a dedicated site. you aren't just making noise

Move people from social media followers to loyal subscribers who look forward to your "issue" hitting their inbox. 4. Create a Content Calendar, Not a Campaign