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Previous research on e-commerce and consumer behavior has focused on factors influencing online purchasing decisions, such as trust, convenience, and product availability. Cross-border e-commerce adds another layer of complexity, with consumers facing additional challenges like language barriers, cultural differences, and shipping logistics.

An Analysis of the Impact of Cross-Border E-commerce on Consumer Behavior: A Case Study of Taobao's International Shipping Download taoaic

The growth of e-commerce has led to an increase in cross-border online shopping, with consumers seeking products not available in their domestic markets or looking for better deals. Taobao, launched in 2003, is one of China's largest e-commerce platforms, with over 700 million active users. To cater to international customers, Taobao introduced its international shipping service, allowing consumers worldwide to purchase products from Chinese sellers. Previous research on e-commerce and consumer behavior has