The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans .

It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business.

Practical aspects of starting, operating, and growing small firms.

It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes:

Concepts, definitions, and the role of the entrepreneur.