Exploring Corporate Strategy: Text & Cases (8th... -

: This edition specifically tackles fast-moving topics like internationalisation and innovation . Product Details Publisher : Prentice Hall / Pearson Education . Print Length : Approximately 878 pages.

: It views strategy through two lenses: rigorous economic analysis and the human-centric social and political processes within an organization. Exploring Corporate Strategy: Text & Cases (8th...

This eighth edition of is a staple for anyone serious about mastering strategic management. Authors Gerry Johnson , Kevan Scholes , and Richard Whittington provide a perfect blend of high-level theory and real-world application through an extensive selection of international case studies . Core Focus Areas : This edition specifically tackles fast-moving topics like