The aesthetic is dictated by A$AP Rocky’s creative collective, AWGE. AWGE is highly regarded in the hip-hop space for pioneering a gritty, lo-fi, yet meticulously edited style.
Later in the video, A$AP Rocky makes his appearance draped in a massive, bright pink fur coat, standing out aggressively against the drab, fluorescent lighting of the market office to deliver his fast-paced verse. 🎨 Visual Style & Cinematography
The visual starts in a dimly lit back office where Famous Dex and a group of women are seen counting thick stacks of cash.