: Directed by Chris Buck and Jennifer Lee , production began in June 2014 and took six months to complete. Creative Elements :
: The idea of a string leading to gifts was inspired by a director’s family tradition. Frozen Fever Free
Developing the featurette for free was a promotional strategy by Disney to celebrate the start of spring and the franchise's lasting popularity. Originally released in theaters in 2015 ahead of the live-action Cinderella , the seven-minute short has since been made available for free viewing on platforms like the Disney Kids YouTube channel . Development of the Short Film : Directed by Chris Buck and Jennifer Lee
Beyond the video itself, several "free" features and assets were developed to engage the community: Frozen Fever Free