, which function as modern alternatives to traditional "Buy One, Get One" (BOGO) offers. While classic BOGO deals where you pay for one and get a second free are rare, current promotions often provide a free device (or multiple) when you add new lines or trade in old hardware. Current Google Pixel Offers (April 2026) :
are available with a new line on select unlimited plans, with no trade-in needed. AT&T : google pixel buy one get one free
: Included via 24-month bill credits when you add a new line on the high-end "Experience Beyond" plan, with no trade-in required . Go to product viewer dialog for this item. : You can get the Pixel Buds 2a Go to product viewer dialog for this item. "On Us" with a new line. Verizon : Pixel 10 Pro XL : Currently offering a deal where you can get up to four Pixel 10 Pro XL , which function as modern alternatives to traditional
The concept of "Buy One, Get One Free" has undergone a radical transformation in the mobile industry. In the early days of the smartphone era, carriers often utilized literal BOGO sales—pay full price for one handset and walk out with two. Today, the "free" phone has been replaced by the "On Us" model, a sophisticated financial structure that benefits both the consumer and the provider through long-term commitment. AT&T : : Included via 24-month bill credits