Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.
Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy
: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background Half Magic
: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3.
: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors. Half Magic was born from the global "#euphoriamakeup"
The makeup brand , founded by Euphoria 鈥檚 lead makeup artist Donni Davy , has recently launched an official Euphoria collection to coincide with the show's season three premiere. This collection is described by Davy as a "love letter" to fans, featuring iconic elements like film stills, script annotations, and shade names that pay homage to the series. Key Collection Details
: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site . : Includes a new eyeshadow palette, lip glosses,
Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy 鈥� Half Magic. Half Magic
