The brand's visual identity is anchored by the , which was first trademarked in 1910.
: Widely cited as the font used for the central "Harley-Davidson" text in many official branding and signage applications. Harley Davidson Font
: Designed by Janet Davidson, aunt of the company's founders, the original logo featured tall, tight lettering to fit the narrow horizontal bar. The brand's visual identity is anchored by the
: The text in the lower portion of the shield is typically hand-drawn and varies across different logo versions. History of the Branding aunt of the company's founders
The iconic Harley-Davidson branding doesn't rely on a single typeface but rather a combination of specific fonts and custom lettering that have evolved over more than a century. Key Fonts in the Harley-Davidson Logo