: While $hirak led the production, he collaborated with renowned producers Giorgio Tuinfort and Memru Renjaan to craft the hit's polished sound.
Released in July 2018, by producer $hirak (Jack $hirak) is a landmark track in Dutch hip-hop that brought together an unprecedented "supergroup" of the scene's biggest stars: SBMG , Lil’ Kleine , Boef , and Ronnie Flex .
: The lyrics center on their personal journeys "from the hood" to wealth, with many artists sharing childhood photos on social media the day before the release to emphasize their transformation. Visuals and Production : While $hirak led the production, he collaborated
: The single achieved double platinum status in the Netherlands. As of April 2026, it remains one of $hirak's most-streamed tracks, amassing over 78 million streams on platforms like Spotify .
: This was the first time all these heavy hitters appeared on a single track simultaneously. While they had collaborated in smaller groups before—such as Lil’ Kleine and Ronnie Flex on "Drank & Drugs"—this ensemble solidified their status as the dominant figures of contemporary "Nederhop". Visuals and Production : The single achieved double
: The video was directed by Giancarlo Sanchez and filmed on location in Medellín, Colombia , providing a high-budget visual backdrop that matches the song's aspirational themes.
The song serves as a celebratory anthem for their collective rise from humble beginnings to the peak of the industry. While they had collaborated in smaller groups before—such
Miljonair (feat. SBMG, Lil' Kleine, Boef & Ronnie Flex) - $hirak