Ads placed within the flow of a long-form article often perform better than sidebar ads.
Block ad categories that are irrelevant to your audience or have historically low CPCs. How to increase CPC in Google Adsense.pdf
Use Google Auto Ads to let AI determine the best placement, but manually check that they don't ruin the user experience. 4. Block Low-Performing Categories Ads placed within the flow of a long-form
Tailor your content topics or SEO strategy to appeal to audiences in these specific regions. 3. Improve Ad Placement and Heatmaps The "where" matters as much as the "what." Improve Ad Placement and Heatmaps The "where" matters
A slow site leads to "accidental clicks" or users leaving before ads even load.
Don’t over-block; reducing competition for your ad slots can actually drive prices down. 5. Focus on Keyword Intent Use SEO tools to find keywords with high Commercial Intent .
Not all topics are created equal. Advertisers pay more for leads in industries with high customer lifetime value.