House: Hype

The Hype House was more than just a Spanish-style mansion in the Hollywood Hills; it was a physical manifestation of a new era in digital labor. Founded in late 2019 by TikTok stars Chase Hudson and Thomas Petrou, the collective became a cornerstone of internet culture during the early 2020s. It pioneered a "collab house" model where influencers lived and worked together under a singular brand to maximize their digital footprint and cross-pollinate their audiences. The Concept of "Habitual Labor"

The Architecture of Viral Fame: An Analysis of the Hype House Hype House

#11 TikTok House, News Addiction, and Semiotics in Advertising The Hype House was more than just a