Released on March 3, 2021, marked a significant turning point for iKON, showcasing a more delicate, musically mature persona . This digital single arrived after a year-long hiatus, serving as the group's first release without songwriting credits from their former leader, B.I . Bittersweet Lyrics and Themes
The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights Released on March 3, 2021, marked a significant
A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end . Solo sets for each member emphasize isolation
Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .
