By shifting the angle, you redefine the problem entirely, making the competition irrelevant. 2. Lateral Thinking in Problem Solving
In a literal sense, it refers to a lateral movement—coming from the side. Metaphorically, it represents : solving problems through an indirect and creative approach, using reasoning that is not immediately obvious.
Start with the "impossible" end result and work backward to see what side paths appear.
If you're designing a new app, don't ask "How can I make this faster?" Ask "Why does the user feel rushed?"