The Indonesian entertainment and media (E&M) landscape is undergoing a significant transformation in 2026, characterized by the rise of high-quality local productions and stricter digital age protections. As the market matures, streaming platforms have emerged as a dominant force, with local content now rivaling international benchmarks in viewership.
: 2025 was considered the "Golden Year" for local streaming. By Q4 2025, Indonesian domestic productions matched Korean content in audience share, both capturing approximately 30% of the market .
As content themes become more complex, the Indonesian government has implemented robust measures to separate mature digital environments from minors.
: Spending is led by internet advertising, with connected TV (CTV) in-stream ads growing at 19%. Mature Content & Regulatory Shifts
