Infidelity: Why Men And Women Cheat Official
: High levels of dopamine (the reward chemical) can make the thrill of a new "crush" addictive.
: Men may cheat simply because an easy opportunity presented itself, rather than due to deep unhappiness. Why Women Cheat Infidelity: Why Men and Women Cheat
: Men are statistically more likely to report a desire for sexual diversity. : High levels of dopamine (the reward chemical)