It Must Be Love <FREE × 2025>

: In 1981, the band Madness released a version with a "roots reggae slant" that became an even larger hit, peaking at number 4 in the UK. Interestingly, the music video featured Siffre in a cameo, and the opening lines were sung into an open grave, adding a layer of bittersweet longing to the otherwise upbeat track.

The phrase often serves as a conclusion to the "pity vs. love" or "infatuation vs. love" debate: It Must Be Love

: In his research into screenwriting, Philip Guy Mathews used an original screenplay titled It Must Be Love to explore the emotional trajectory of characters within the romance genre. His work suggests that "It Must Be Love" is often the climax of a character's internal transformation or "arc". : In 1981, the band Madness released a