: IVOXYGEN describes his label as a way of "saying no to the system" and being more than a regular person. An interactive, non-traditional listening experience reinforces this outsider/artist identity .
: Increases the "ambient" layer of the song—the shimmering pads and distant bass become louder, while the vocals and drums feel like they are echoing from another room. This creates a dissociative, "staring at the ceiling" experience . IVOXYGEN - Zoom Me
This interactive feature would be a dedicated for the track on streaming platforms or a standalone promotional site. : IVOXYGEN describes his label as a way
: Users can pinch-to-zoom on the visualizer. IVOXYGEN - Zoom Me
: It takes the recurring lyric "always in my head they wanna zoom" and turns it into a physical interaction for the listener.