: Much of the track's traction comes from its association with the #ScamChallenge . This social media movement has helped the song gain visibility, with fans engaging in choreography that matches its upbeat tempo.
See how fans and dancers are engaging with the track through various social challenges: Listen to My New Single 'Bluewaters' on Streaming Platforms TikTok · itsiyanya Top Celebrities on TikTok: Iyanya and Wizkid's Latest Hits TikTok · itsiyanya Kukere: A Timeless Afrobeat Hit TikTok · itsiyanya Exploring Iyanya's New Sound TikTok · itsiyanya Listen to My New Single 'Bluewaters' on Streaming Platforms Iyanya - Scam
Overall, "Scam" is viewed as a "vibe to remember" that fits perfectly within Iyanya's catalog of timeless hits like "Kukere" and "Applaudise". : Much of the track's traction comes from
: Reviewers and fans often comment on Iyanya's smooth vocal delivery, which maintains the "spiritual" and "out of this world" feeling found in his modern collaborations, such as with Wizard Chan. : Reviewers and fans often comment on Iyanya's
: Fans from specific regions, particularly Akwa Ibom , have expressed a deep connection to the song's vibe and lyrics, which often resonate with local audiences and the broader Afrobeats community.