Use Ahrefs' Keywords Explorer to generate "Phrase Match" or "Questions" reports.

Map your SUBID to specific variables like the creative ID, the placement (e.g., sidebar vs. header), or the time of day.

Always use a dynamic macro (like {clickid} ) rather than a static word to track individual journeys.

{keyword}?s1={subid

Use Ahrefs' Keywords Explorer to generate "Phrase Match" or "Questions" reports.

Map your SUBID to specific variables like the creative ID, the placement (e.g., sidebar vs. header), or the time of day. {KEYWORD}?s1={SUBID

Always use a dynamic macro (like {clickid} ) rather than a static word to track individual journeys. Use Ahrefs' Keywords Explorer to generate "Phrase Match"