Kolade_lade 〈INSTANT CHEAT SHEET〉

Visibility is about more than just posting; it’s about showing up consistently and owning the narrative of your brand.

Recently, Lade took the stage at the Women Makers Series (WMS) 2026 to share her insights on "Scaling Creative Businesses." Her message to fellow creators was clear: kolade_lade

In the world of fast fashion, it’s rare to find a brand that stops you in your tracks with its craftsmanship. Yet, that is exactly what (affectionately known as "Lade") has done with Hooked by Lade . What began as a personal passion for knitting and crocheting has transformed into a global movement, recently featured on the BBC News Focus on Africa. From Passion Project to Powerhouse Visibility is about more than just posting; it’s

Lade’s journey is a masterclass in the "slow fashion" movement. While many entrepreneurs rush to mass-produce, Lade focused on the intricacy of the stitch. Her work isn't just about clothing; it's about the "hooked" experience—creating wearable art that feels personal and premium. What began as a personal passion for knitting

"Your output 10 years ago shouldn't look like your output today. As you evolve, your work should reflect it." — Kolade Mayowa Key Lessons from the "Hooked" Journey

Moving from a "one-person shop" to a scalable business requires turning skills into structured processes.

By sharing her process and the stories behind her pieces, Lade has built a community of enthusiasts rather than just a list of buyers. What’s Next for Lade?