"Smoke Gets in Your Eyes" (Season 1, Episode 1)

Emphasize the sophistication, elegance, and freedom associated with smoking Lucky Strike.

As a master copywriter and creative director at Sterling Cooper, Don Draper often finds himself struggling to come up with innovative ideas for his clients. To help him overcome this challenge, we've created "Don's Creative Briefs" - a feature that provides a curated selection of creative briefs, each one inspired by a iconic episode from Mad Men Season 1.

Glamorous, sophisticated, and playful.

Create a brand awareness campaign for Lucky Strike cigarettes.

"Don's Creative Briefs"

Affluent, urban, and fashion-conscious men and women aged 25-45.