Finding the king ("Rey") wins you a free pastry. Finding the bean ("Habita") makes you "responsible" for buying the next digital round—a playful social game to spread to friends. 4. "Coal or Kindness" Predictor (AI/Interactive)
When the virtual Kings pass a user's location, they receive a notification to "catch" digital sweets or vouchers in the app that can be redeemed for real treats at local partner businesses. Magic - Kings
The AI "Magic Kings" analyze the statement and deliver a personalized video message, predicting whether they will receive a toy or a piece of sugar-coal (but always in a fun, encouraging way). Finding the king ("Rey") wins you a free pastry
On the night of Jan 5th, the app shows "progress" of the Kings delivering gifts, giving children a magical visualization of their journey. 2. "La Carta Mágica" AR Experience (Augmented Reality) community-driven event. How it works:
It adds a layer of modern, digital magic to the traditional letter-writing. 3. "The Roscón Reveal" (Social/Community Feature) Bringing the tradition of the Roscón de Reyes (King's Cake) to a digital, community-driven event. How it works: